Clarity and consistency are two of the means to shaping it. Dan Rose, who has spent 20 years at Facebook and Amazon, shared his insight in this thread on Twitter:
“Open vs closed is one dimension of a company culture. FB was also more egalitarian, Amazon more hierarchical. Both companies had a high tolerance for failure (compared to Apple for example). The important thing about culture is clarity & consistency, especially as a company scales.”
“There are many benefits to a strong culture: it makes interviewing easier, gives employees a sense of belonging, helps avoid politics, provides energy and zeal, cuts through a lot of BS. No culture is perfect, but great companies and founders are highly intentional about culture.”
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